Preview Extract
Chapter 2: The Global Customer
TRUE/FALSE
1. Because rules differ among cultures about how to talk to and act toward others, service communication
problems arise.
ANS: T
PTS: 1
2. Compared to outsourcing, nearshoring offers certain advantages such as similar time zones, cultural
and linguistic affinity, geographical proximity, as well as economic, political, or historical linkages.
ANS: T
PTS: 1
3. When compared to offshoring or nearshoring, homeshoring is more likely to risk accent fatigue,
cultural disconnection, and customer rage.
ANS: F
PTS: 1
4. Culture is defined as a system of shared values, beliefs, and rituals that are learned and passed on
through generations of families and social groups.
ANS: T
PTS: 1
5. Cultural differences in nonverbal behaviors are not a common source of misunderstandings and
conflict in the workplace.
ANS: F
PTS: 1
6. To communicate effectively with other people, we must know them as individuals–their unique
background, personality, preferences, and style.
ANS: T
PTS: 1
7. Examples of diversity include race, age, gender, sexual orientation, ethnicity, physical ability, religion,
education, and appearance.
ANS: T
PTS: 1
8. Despite generational differences, workers and customers tend to view service in the same way.
ANS: F
PTS: 1
9. A person from Generation Z is more self-directed and processes information at lightening speed.
ANS: T
PTS: 1
10. The Mature Generation consists of consumers who are typically more loyal and prefer not to shop
online because they may not be very computer savvy.
ANS: T
PTS: 1
11. A disability is a condition caused by an accident, trauma, genetics, or disease, which may limit a
personโs mobility, hearing, vision, speech, or mental function.
ANS: T
PTS: 1
12. It is not important for companies to plan ahead to meet the requirements of their customers with
disabilities.
ANS: F
PTS: 1
13. Etiquette considered appropriate when interacting with disabled people is based primarily on respect
and courtesy without being condescending.
ANS: T
PTS: 1
14. It is best not to ask questions when you are unsure of what to do when communicating with a disabled
person.
ANS: F
PTS: 1
15. According to the Americans with Disabilities Act, a service animal is any animal that has been
individually trained to provide assistance or perform tasks for the benefit of a person with a physical or
mental disability.
ANS: T
PTS: 1
16. When serving a person who is accompanied by a service dog, it is advisable to touch the service
animal.
ANS: F
PTS: 1
17. On the whole, the younger generations prefer to conduct business and make purchases online or by
phone instead of face-to-face.
ANS: T
PTS: 1
18. As business has turned more to an integrated world market to meet its needs, the difficulties of
communicating at a global level have become increasingly widespread.
ANS: T
PTS: 1
MULTIPLE CHOICE
1. The purchase of labor from a source outside of the company rather than using the companyโs own staff
is called
a. homeshoring.
c. nearshoring.
b. outsourcing.
d. none of the above.
ANS: B
PTS: 1
2. Repeating back what is said using other words for clarification is called
a. stereotyping.
c. paraphrasing.
b. concept of authority.
d. concept of understanding.
ANS: C
PTS: 1
3. Which term is defined as the pattern of collective character, behavioral, temperamental, emotional, and
mental traits of a person?
a. personality
c. attitude
b. character
d. aptitude
ANS: A
PTS: 1
4. People known for being systematic, well organized, and deliberate are described as which personality
type?
a. driver
c. expressive
b. amiable
d. analytical
ANS: D
PTS: 1
5. People who want to build relationships, love to give others support and attention, value suggestions
from others, and fear disagreement are described as which personality type?
a. analytical
c. amiable
b. driver
d. expressive
ANS: C
PTS: 1
6. Which generation has been highly nurtured by family and others, and uses the Internet as their medium
for communicating, entertaining, and learning?
a. Baby Boomers
c. Generation Y
b. Generation X
d. Generation Z
ANS: C
PTS: 1
7. Which generation is also called Millennials?
a. Generation X
b. Generation Y
ANS: B
PTS: 1
c. Generation Z
d. Baby Boomers
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