Preview Extract
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Chapter 2: Practicing Entrepreneurship
Test Bank
Multiple Choice
1. The older view to approaching entrepreneurship as a linear process (i.e. the steps
are followed and the outcomes can be expected) is known as:
a. predictive logic
b. the expected approach
c. creation logic
d. the organic approach
Ans: A
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
2. Entrepreneurs who determine their goals based on the resources they have are using
______.
a. predictive logic
b. the expected approach
c. creation logic
d. the organic approach
Ans: C
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Allocation
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
3. Planning for the catering at an event by sending out invitations and asking for RSVPs
by a certain date is an example of ______.
a. predictive logic
b. the expected approach
c. creation logic
d. the organic approach
Ans: A
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Cognitive Domain: Application
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
4. Friends show up unexpectedly to your house and are hungry. You go through your
kitchen cupboards to see what ingredients you can throw together to prepare a
satisfactory meal. This is an example of:
a. predictive logic
b. the expected approach
c. creation logic
d. the organic approach
Ans: C
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Analysis
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
5. What is the dominant logic of large, established organizations?
a. prediction
b. creation
c. experimentation
d. creativity
Ans: A
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Analysis
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
6. The idea that the future is unpredictable yet controllable and entrepreneurs can
โeffectโ the future is called:
a. the theory of predictability
b. the theory of controllability
c. the theory of causation
d. the theory of effectuation
Ans: D
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Analysis
Answer Location: Prediction and Creation in Action
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
7. According to the text, what is/are the main obstacle(s) that prevents many novice
entrepreneurs from employing the prediction approach to large endeavors, such as
opening a new restaurant?
a. unreliability of findings
b. expense and time-commitment
c. lack of initiative
d. fear of failing
Ans: B
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Analysis
Answer Location: Prediction and Creation in Action
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
8. What skill frees the imagination, opens up the mind to a wealth of opportunities and
possibilities, and helps foster innovation?
a. skill of creativity
b. skill of reflection
c. skill of experimentation
d. skill of play
Ans: D
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Play
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
9. What skill is best described as acting in order to learnโtrying something, learning
from the attempt and building that learning into the next iteration?
a. skill of creativity
b. skill of reflection
c. skill of experimentation
d. skill of play
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Experimentation
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
10. What skill best describes developing the ability to understand the emotion,
circumstances, intentions, thoughts, and needs of others?
a. skill of play
b. skill of reflection
c. skill of creativity
d. skill of empathy
Ans: D
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Empathy
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
11. What skill requires a general openness to the world and relates to unleashing our
creative ability to create and find opportunities and solve problems?
a. skill of play
b. skill of reflection
c. skill of creativity
d. skill of empathy
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Creativity
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
.
12. What skill helps make sense of all of the other actions required of play, empathy,
creativity and experimentation?
a. skill of consideration
b. skill of reflection
c. skill of expression
d. skill of deliberation
Ans: B
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
13. Alternative reality games and learning simulations are related to which skill?
a. skill of creativity
b. skill of reflection
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
c. skill of experimentation
d. skill of play
Ans: D
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Play
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
14. The act of taking a prototype directly to potential customers in order to acquire
feedback is a hallmark of which skill?
a. skill of creativity
b. skill of reflection
c. skill of experimentation
d. skill of play
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Experimentation
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
15. After conducting market research, Olivia is still uncertain how to price her honey
jars. She decides to bring samples to local farmerโs markets and sell them at different
price points. What skill is Jess practicing in this scenario?
a. skill of creativity
b. skill of reflection
c. skill of experimentation
d. skill of play
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Experimentation
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
16. After making a presentation, you reflect by describing what happened by considering
what took place, what was said, and who was involved. What type of reflection does
this describe?
a. perceptive reflection
b. analytical reflection
c. evaluative reflection
d. narrative reflection
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Ans: D
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
17. After making a presentation, you reflect by focusing on how you felt during the
presentation and how you managed those feelings. What type of reflection does this
describe?
a. perceptive reflection
b. analytical reflection
c. emotional reflection
d. critical reflection
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
18. After making a presentation, you reflect by focusing on your own perceptions and
reactions as well as the perceptions and reactions of others. What type of reflection
does this describe?
a. perceptive reflection
b. analytical reflection
c. evaluative reflection
d. narrative reflection
Ans: A
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
19. After making a presentation, you reflect by thinking about the skills and knowledge
you gained from the experience and if anything you have learned relates to anything
you have heard about before. What type of reflection does this describe?
a. perceptive reflection
b. analytical reflection
c. evaluative reflection
d. narrative reflection
Ans: B
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
20. After making a presentation, you reflect by focusing on what went well and what
didnโt go as well, and if the experience was useful or helpful. What type of reflection
does this describe?
a. emotional reflection
b. analytical reflection
c. evaluative reflection
d. critical reflection
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
21. After making a presentation, you reflect by considering the part you played in the
presentation, your approach, what else you might have done, what you have learned
about the experience, what questions you have, and what you need to consider as a
result. What type of reflection does this describe?
a. emotional reflection
b. analytical reflection
c. evaluative reflection
d. critical reflection
Ans: D
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
22. According to research, what proportion of entrepreneurs who start businesses in
the United States fail within the first 18 months?
a. 2 out of 10
b. 5 out of 10
c. 8 out of 10
d. 9 out of 10
Ans: C
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
23. According to the authors, what is the primary thing high performers engage in to
achieve high levels of performance?
a. observation
b. deliberate planning
c. deliberate practice
d. disciplined research
Ans: C
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
24. The means of identifying an opportunity, understanding resource requirements,
acquiring resources, planning, implementing, and harvesting is called:
a. a process
b. a method
c. a system
d. an approach
Ans: A
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Hard
AACSB Standard: Analytical Thinking
25. Predictive logic should be used in situations of:
a. certainty
b. uncertainty
c. ambiguity
d. conflict
Ans: A
Learning objective: LO 2.1 Compare and contrast the prediction and creation
approaches to entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Two Main Perspectives of Entrepreneurship
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Difficulty Level: Easy
AACSB Standard: Analytical Thinking
26. Creation logic should be used in situations of:
a. certainty
b. uncertainty
c. clarity
d. stability
Ans: B
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
27. Bill wants to start a restaurant that fuses Mexican and Thai cuisine. He does not
really know if this concept will be viable so he develops a limited menu and has friends
and family fill out a questionnaire to gather information. Bill is using ______.
a. creation in action
b. prediction in action
c. business planning in action
d. strategy development in action
Ans: A
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Application
Answer Location: Prediction and Creation in Action
Difficulty Level: Hard
AACSB Standard: Application of knowledge
28. ______ is based on the idea that because the future is unpredictable yet
controllable and that entrepreneurs can affect the future.
a. Control
b. Experimentation
c. Effectuation
d. Entrepreneurship
Ans: C
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Knowledge
Answer Location: Research at Work: The Creation Approach
Difficulty Level: Easy
AACSB Standard: Analytical thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
29. A study by Darden School of Business professor Saras D. Sarasvathy showed that
89% of experienced, serial entrepreneurs used ______ thinking.
a. predictive and casual thinking
b. creative and effectual thinking
c. predictive and effectual thinking
d. creative and causal thinking
Ans: B
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Application
Answer Location: Research at Work: The Creation Approach
Difficulty Level: Hard
AACSB Standard: Application of knowledge
30. According to the authors, a body of skills that together comprise a toolkit for
entrepreneurial action is called:
a. a process
b. a method
c. a system
d. an approach
Ans: B
Learning Objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Easy
AACSB Standard: Application of knowledge
31. Entrepreneurs who determine their goals and then look for the resources to enable
them to reach their goals are using:
a. predictive logic
b. the expected approach
c. creation logic
d. the organic approach
Ans: A
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Allocation
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
32. What did Baekgaard and Miller do when they ordered the wrong size zippers for
their hand bags?
a. resold the zippers for a profit
b. returned the zippers for the correct size
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
c. absorbed the loss
d. designed a new bag that would work with the larger zipper
Ans: D
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
33. What was Baekgaard and Millerโs desired impact on the world?
a. to offer a line of expensive, high-end bags for women
b. create stylish, affordable bags for women
c. to make environmentally responsible bags for women
d. to become the most successful jewelry and clothing brand in the industry
Ans: B
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
34. Which of the following is a component of The Practice of Entrepreneurship?
a. create financial projections
b. take small action
c. write a business plan
d. get financing
Ans: B
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Eight Components of The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
35. When you ask yourself โWhat am I willing to lose? What am I truly willing to give up
in terms of money, reputation, time, and opportunity cost?โ you are practicing which
component of The Practice of Entrepreneurship?
a. Identifying your desired impact on the world
b. Starting with the means at hand
c. Describing the idea today
d. Calculating affordable loss
Ans: D
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
36. When you ask yourself โWhat do I know? Whom do I know?โ you are practicing
which component of The Practice of Entrepreneurship?
a. Identifying your desired impact on the world
b. Starting with the means at hand
c. Describing the idea today
d. Calculating affordable loss
Ans: B
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
37. When you ask yourself โShould I quit or keep going? Whatโs my next stepโ you are
practicing which component of The Practice of Entrepreneurship?
a. Reflecting and being honest with yourself
b. Starting with the means at hand
c. Describing the idea today
d. Calculating affordable loss
Ans: A
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
38. Deliberate practice requires:
a. high levels of focus, attention, and concentration
b. avoiding possible weaknesses
c. working without goals
d. seeking perfection
Ans: A
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
39. Someone using creative logic might say:
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
a. we can predict the future and create the future
b. we canโt predict the future but we can create the future
c. we can predict the future but not create the feature
d. we can neither predict nor create the future
Ans: B
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Analysis
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
40. An entrepreneur using predictive logic is likely to:
a. avoid failure at all costs.
b. iterate
c. take small actions
d. embrace and leverage failure
Ans: A
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Application
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
41. Your impact statement:
a. identifies your immediate means at hand
b. identifies your desired financial impact
c. identifies your desired impact on the competition
d. identifies your desired impact on the world
Ans: D
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Eight Components of The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
42. Some of the benefits of deliberate practice are:
a. enhanced ability to store and retrieve information
b. the ability to discern the differences between relevant and irrelevant info
c. a deeper understanding of complex patterns
d. all of these
Ans: D
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
43. When Barbara Baekgaard and Pat Miller began bringing their bags to market by
selling their prototype bags at trunk shows, walking into gift shops to obtain orders, and
requesting feedback from friends and family they were practicing:
a. the skill of play
b. calculating their affordable loss
c. taking small actions
d. reflecting and being honest with themselves
Ans: C
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
44. When Barbara Baekgaard and Pat Miller sent Barbaraโs daughter to school with
different bags in order to test their designs on the student market, they were practicing:
a. the skill of play
b. networking and enrolling others in their journey
c. calculating their affordable loss
d. reflecting and being honest with themselves
Ans: B
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
45. When Jim Poss bought used kitchen trash compactors to tinker with and then tried
some reverse engineering to test the feasibility of his solar-powered compactor, he was
practicing the skill of:
a. experimentation
b. empathy
c. reflection
d. prediction
Ans: A
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
AACSB Standard: Analytical Thinking
46. When Jim Poss pondered the feedback he received on the prototype of his solarpowered trash compactor and decided to incorporate the feedback into the next
production run, he was practicing the skill of:
a. play
b. empathy
c. reflection
d. prediction
Ans: C
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
47. The โImportance of Stupidity in Scientific Researchโ article argues:
a. that becoming more comfortable with โbeing stupidโ will allow us to wade deeper into
the unknown and make big discoveries
b. that passion blindness and bumbling along are detrimental to scientific research
c. that productivity is hampered when we donโt have all the answers
d. that deliberate practice is not necessary to improve performance
Ans: A
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
True/False
1. The text defines entrepreneurship as a path of starting and growing a venture using a
linear, step-by-step process.
Ans: F
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
2. The prediction and creation logics lead to opposing goals and outcomes.
Ans: F
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
3. Entrepreneurs who use the creation approach wait for extended periods of time to get
what they need before taking action.
Ans: F
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
4. Prediction is the dominant logic of large, established organizations.
Ans: T
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
5. Small enterprises will almost always begin with creation.
Ans: T
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
6. Research has determined that if entrepreneurs who have failed try again, they are far
more likely to be successful in their second venture.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
7. Research shows that most failures occur in the first two years of business.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
8. The Practice of Entrepreneurship provides a way for entrepreneurs to avoid
uncertainty.
Ans: F
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
9. Deciding you want to open an Indian restaurant and then researching your market,
gathering information, and opening the restaurant is an example of the creation
approach.
Ans: F
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Allocation
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
10. Experimentation can also be thought of as learning by doing
Ans: T
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Experimentation
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
11. Among the most common mistakes entrepreneurs make is getting blindsided by
passion in terms of being overly optimistic and confident in their skills and abilities.
Ans: T
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
12. Prediction works best in an unstable environment
Ans: F
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Allocation
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
13. According to the authors, everyone is an expert creator from birth because the only
way we learned as a baby was by trial and error.
Ans: T
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
14. Empathy allows you to connect with potential stakeholders in a more meaningful
way, which could help to identify unmet needs, leading to the creation of new products
and services
Ans: T
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Empathy
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
15. The creation approach allows entrepreneurs to determine their goals according to
whatever resources they have at hand.
Ans: T
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
16. The skill of creativity allows you to harness opportunities but not create
opportunities.
Ans: F
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Cognitive Domain: Application
Answer location: The Skill of Creativity
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
17. The skill of creativity requires a high IQ.
Ans: F
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Creativity
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
18. The skill of creativity allows you to harness opportunities but not create
opportunities.
Ans: F
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Creativity
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
19. Reflection can be considered an action.
Ans: T
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking.
20. Entrepreneurship is more of a method than a process.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
21. The process approach to entrepreneurship is based on planning and prediction.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
22. The process approach to entrepreneurship tends to work better for larger
organizations and corporations than new ventures.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
23. According to the authors, entrepreneurial ventures are essentially small versions of
large corporations.
Ans: F
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
24. Entrepreneurship is often ill-defined, unstructured, messy, and complex.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
25. The Practice of Entrepreneurship applies to novices and experts regardless of
experience levels.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
26. Entrepreneurship as a method consists of steps to complete, whereas
entrepreneurship as a process involves phases of learning.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Ans: F
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
27. Entrepreneurship as a method is creative, whereas entrepreneurship as a process
is predictive.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
28. Approaching entrepreneurship as a method is similar to following recipe directions.
Ans: F
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
29. The Practice of Entrepreneurship emphasizes planning over action.
Ans: F
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
30. The Practice of Entrepreneurship encourages entrepreneurs to act sooner, even
when you donโt know exactly what to do.
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
31. The practice of entrepreneurship is inclusive (i.e. it includes any organization at any
stage of the business)
Ans: T
Learning objective: LO 2.3 Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Knowledge
Answer location: Entrepreneurship is More a Method than a Process
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
32. Entrepreneurship is rarely about just money or profit.
Ans: T
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Eight Components of The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
33. A higher sense of intuition is associated with entrepreneurs who have consistently
used deliberate practice over a number of years.
Ans: T
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
34. Calculating affordable lost and taking small actions are both components of The
Practice of Entrepreneurship.
Ans: T
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
35. Researchers found that medical students who used deliberate practice when
studying were able to make more proficient use of their time, energy, and resources.
Ans: T
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
36. Expert entrepreneurs who engage in deliberate practice are generally more skilled
at understanding the meaning of complex patterns
Ans: T
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
37. Reflection is the least important entrepreneurial skill.
Ans: F
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
38. The Practice of Entrepreneurship is about competition rather than collaboration and
co-creation.
Ans: F
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Eight Components of The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
39. In the entrepreneurial context, risk is absolute.
Ans: F
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: Using the Practice to Achieve Ongoing Success
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
Essay
1. Compare and contrast prediction and creation.
Ans:
The two main perspectives on entrepreneurship are the predictive logic, the older and
more traditional view; and the creation logic, which has been developed through recent
advances in the field. Prediction is the opposite of creation. Whereas prediction thinking
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
is used in situations of certainty, the creation view is used when the future is
unpredictable. Prediction involves big planning, waiting until you get what you need,
expected returns, linear process, optimization, avoiding failure at all costs, competition,
and knowable. Prediction believes to the extent we can predict the future, we can
control it. Creation involves small actions, starting with what you have, acceptable loss,
iteration, experimentation, embracing and levering failure, collaboration, and
unknowable. Creation believes to the extent we can create the future, we donโt need to
predict it.
Learning Objective: 2.1. Compare and contrast the prediction and creation approaches
to entrepreneurship.
Cognitive Domain: Comprehension
Answer Location: Two Main Perspectives on Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
2. List and describe the five entrepreneurial skills essential for building an
entrepreneurial mindset.
Ans:
The skill of play frees the imagination, opens up minds to opportunities, and helps us be
innovative as entrepreneurs;
The skill of experimentation encourages us to take action, ask questions, validate
assumptions, and take nothing for granted
The skill of empathy involves understanding the emotions, circumstances, intentions,
thoughts, and needs of others
The skill of creativity requires a general openness to the world and relates to unleashing
our creativity ability to create and find opportunities and solve problems.
The skill of reflection helps us make sense of our experience practicing other skills and
codify our learning from practice.
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Five Skills Most Important to the Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
3. Discuss different types of reflection and explain how the skill of reflection relates to
the other entrepreneurial skills.
Ans:
Narrative reflection: describe what happened
Emotional reflection: focus on how you felt and managed your emotions
Perceptive reflection: focus on your perceptions and reactions as well as those of others
Analytical reflection: think about the skills and knowledge you gained and if any of it
relates to what you have heard before
Critical reflection: consider the part you played, the approach you took, what else could
have been done
The skill of reflection helps make sense of all of the other actions required of play,
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
empathy, creativity, and experimentation. It helps codify our learning from practicing
the four other skills. Taking the time out to reflect is also an action, and it can be the
most important of all the five skills. Reflection makes us aware of feelings of discomfort,
helps us to critically analyze our own feelings and the knowledge we possess, provides
us with new perspectives, and allows us to evaluate outcomes and draw conclusions
Learning objective: LO 2.2 Create a portfolio of five skills essential to building a mindset
for The Practice of Entrepreneurship.
Cognitive Domain: Application
Answer location: The Skill of Reflection
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
4. Describe how you would use the traditional steps of the entrepreneurship process to
start a new business.
Ans:
Step 1: Think of an idea
Step 2: Do market research
Step 3: Get some financial projections
Step 4: Find a partner/team
Step 5: Write a business plan
Step 6: Get financing
Step 7: Find space, build a prototype, and hire people
Step 8: Bring your product/service to market
Step 9: Manage the business
Step 10: Plan an exit
Learning Objective: 2.3. Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Application
Answer Location: Entrepreneurship Is More a Method Than a Process
Difficulty Level: Hard
AACSB Standard: Application of knowledge
5. Describe the benefits of the method approach.
Ans:
1. It applies to novices and experts regardless of experience levels.
2. It is inclusive; it includes any organization at any stage of business.
3. It requires continuous practice with a focus on doing then learning.
4. It is designed for an unpredictable environment.
Learning Objective: 2.3. Distinguish between entrepreneurship as a method and a
process.
Cognitive Domain: Comprehension
Answer Location: Table 2.3 Assumptions Underlying the Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Application of knowledge
6. Describe the powerful assurances of the practice of entrepreneurship.
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
Ans:
1. You will act sooner even when you donโt know exactly what to do.
2. For those things you can do, you will. For those things you cannot do, you will try.
3. You will try more times because at the early stage, trying is a low cost option.
4. You will fail sooner enabling better, higher-quality information to be included in
future tries.
5. You will likely begin experimenting with many new ideas simultaneously.
Learning Objective: 2.4. Illustrate the key components of the practice of
entrepreneurship.
Cognitive Domain: Application
Answer Location: The Practice of Entrepreneurship
Difficulty Level: Hard
AACSB Standard: Group and individual behaviors
7. Develop your impact statement.
Ans:
Include means at hand.
Include your affordable loss.
Include network and enrollment of others.
Learning Objective: 2.4. Illustrate the key components of the practice of
entrepreneurship.
Cognitive Domain: Analysis
Answer Location: The Practice of Entrepreneurship
Difficulty Level: Hard
AACSB Standard: Group and individual behaviors
8. Describe the components of deliberate practice.
Ans: Requires high levels of focus, attention and concentration
1. Strengthens performance by identifying weaknesses and improving them
2. Is consistent and maintained for long periods of time
3. Must be repeated to produce lasting results
4. Requires continuous feedback on outcomes
5. Involves self-observation and self-reflection after practice sessions are
completed
Learning Objective: 2.5. Assess the role of deliberate practice in achieving mastery.
Cognitive Domain: Analysis
Answer Location: The Concept of Deliberate Practice
Difficulty Level: Hard
AACSB Standard: Analytical Thinking
9. Identify your strengths and weaknesses within the deliberate practice. How would you
improve in the areas of weaknesses?
Ans: Deliberate practices requires the following:
1. Requires high levels of focus, attention and concentration
2. Strengthens performance by identifying weaknesses and improving them
3. Is consistent and maintained for long periods of time
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
4. Must be repeated to product lasting results
5. Requires continuous feedback on outcomes
6. Involves self-observation and self-reflection after practice sessions are
completed
Learning Objective: 2.5. Assess the role of deliberate practice in achieving mastery.
Cognitive Domain: Application
Answer Location: The Concept of Deliberate Practice
Difficulty Level: Hard
AACSB Standard: Analytical Thinking
10. List the eight key components of The Practice of Entrepreneurship.
Ans: The Practice of Entrepreneurship is designed so entrepreneurs can embrace and
confront uncertainty rather than avoid it. The eight components include the following:
identify your desired impact on the world; start with means at hand; describe the idea
today; calculate affordable loss; take small action; network and enroll others in your
journey; build on what you learn; and reflect and be honest with yourself.
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Eight Components of The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
11. Assess the role of deliberate practice in achieving mastery.
Ans: Practice doesnโt make perfect; rather, deliberate practice makes perfect. Starting
with specific goals, deliberate practice involves consistent, targeted efforts for
improvement. Feedback and self-reflection are necessary for meaningful improvement,
and repetition is required to achieve lasting results.
Learning objective: LO 2.5 Assess the role of deliberate practice in achieving mastery
Cognitive Domain: Knowledge
Answer location: The Concept of Deliberate Practice
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
12. Explain how your impact statements relates to other components of The Practice of
Entrepreneurship.
Ans: To be successful at creating and building a new business, a new strategy, a new
product, or anything radically new requires desireโyou have to have a strong feeling to
achieve something larger than yourself. Rarely is entrepreneurship about the money or
the profit. Granted, fast-growth companies are primarily concerned with wealth creation,
but the general reasons for why people start businesses go much deeper. Some pursue
what they love, others value their autonomy and ability to control their work experience,
and others have a strong desire to bring something new to market. The profit motive is
simply not sustainable in the long run because entrepreneurship is hard work and
requires satisfaction and desire that is derived from deep within. Your impact statement
is what drives you to practice the other components (e.g. calculating your affordable
Instructor Resource
Neck, Entrepreneurship
SAGE Publishing, 2018
loss, taking small actions, etc.). It is only your impact statement that determines whether
or not you continue with your idea. Quit only if you no longer have the desire inherent in
your impact statement.
Learning objective: LO 2.4 Illustrate the key components of The Practice of
Entrepreneurship.
Cognitive Domain: Knowledge
Answer location: The Eight Components of The Practice of Entrepreneurship
Difficulty Level: Medium
AACSB Standard: Analytical Thinking
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