Solution Manual For Managerial Economics: Foundations of Business Analysis and Strategy, 13th Edition
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Chapter 2:
DEMAND, SUPPLY, AND MARKET EQUILIBRIUM
Answers to Applied Problems
1. a.
b.
c.
d.
e.
f.
g.
Demand will decrease, so price will decrease.
Supply will increase, so price will decrease.
Demand will increase, so price will increase.
Demand will decrease, so price will decrease.
Supply will decrease, so price will increase.
Supply will increase, so price will decrease.
Supply will increase (when the price of a complement in production increases), so price will
decrease.
h. Demand will decrease, so price will decrease.
2. a.
b.
c.
d.
Supply will decrease, so price will increase and output will decrease.
Supply will increase, so price will decrease and output will increase.
Demand will increase, so price will increase and output will increase.
This one is challenging. An increase in the price of Florida grapefruit could be interpreted as either
a demand shifter (change in the price of a substitute in consumption) or a supply shifter (change in
the price of a substitute in production) or BOTH simultaneously. If only demand decreases (supply
constant), then price will decrease and output will decrease. If only supply increases (demand
constant), then price will decrease and output will increase. If both happen simultaneously, then
price will decrease but the change in output will be indeterminate.
3. a. An increase in demand for home heating oil causes demand for heating oil to shift rightward. In the
absence of price controls, no shortage occurs because market price is bid up to PB. An increase in
demand causes equilibrium price and quantity to rise.
b. A decrease in supply of RAM chips does not cause a shortage in the absence of a price ceiling. A
supply decrease shifts supply leftward, causing the equilibrium price of RAM chips to rise and
equilibrium quantity to fall.
P
P
S’
PB
PA
S
Price of RAM chips
Price of heating oil
S
B
A
B
PB
A
PA
D
D’
D
Q
Q
QA QB
QB
Quantity of heating oil
QA
Quantity of RAM chips
4. a. No effect on demand (no shift)โjust a movement up the demand.
b. Decrease demand for hotels.
Chapter 2: Demand, Supply, and Market Equilibrium
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c. Demand for rental cars decreases.
d. Supply of overnight mail decreases.
5. Construct a demand and supply diagram like Panel A of Figure 2.12.
a. Imposing rent controls creates a shortage of low-income housing, which decreases the quantity
supplied at the lower rent imposed by the controls compared to the amount of housing supplied at
the market-clearing (higher) rent level.
b. No, the shortage created by rent controls means that more low-income families are willing and able
to pay for rent-controlled housing than the amount of rent controlled housing that is available.
Compare this to the situation before rent controls in which markets clear at higher rent levels.
c. In the short run, families who are able to get housing at the lower rent levels may be better off. In
many cases, however, families must pay large bribes โunder the tableโ to get into the rent-controlled
homes. And, as time passes, landlords have little or no incentive to make repairs to the rentcontrolled units. Politicians may also gain from rent controls because it appears to be a
compassionate policy to help the poor. The losers are the families who cannot get the rentcontrolled housing even though they are willing and able to pay the higher market-clearing rent.
d. History has shown that rent-controlled districts over time fall into a state of decay and ruin. Rentcontrolled properties undermine the incentive for landlords to maintain the housing. With a
shortage of low-income housing, low rent housing will be fully rented no matter what condition the
roof or plumbing might be in. Furthermore, if landlords let the property decay sufficiently, renters
will leave, and the property can be converted to some other use (commercial or industrial use) not
subject to rent controls.
e. Taxpayers, genuinely compassionate about providing more housing for low-income families, could
offer builders subsidies to build low-income housing. In the absence of rent controls, this would
shift supply rightward and equilibrium rents would fall. Also, there would be no shortage of lowincome housing. Owners would have incentives to properly maintain roofs and plumbing. Of course
building subsidies would cost real money; but everyone knows that thereโs no such thing as a free
lunch (well, maybe not everyone knows this).
6.
In the graph, let D0 be the initial demand for
tickets to Disneyland and S0 be the supply
of tickets to Disneyland. Slowing tourism
causes demand to decrease, as represented
by the demand curve D1. The new rides at
Six Flags further reduce demand to D2.
These events all result in lower ticket prices
at Disneyland as well as reduced
attendance. This is not a violation of the law
of demand since price is falling due to a
decrease (shift) in demand, not a movement
along a given demand curve.
Chapter 2: Demand, Supply, and Market Equilibrium
Copyright ยฉ2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
5
In the graph, S0 and D0 are the
$
S1
supply and demand curves for
auto insurance before Proposition
S0
103 is passed. PE is the price of
auto insurance. After Proposition
B
103 passes, Pprop103 is the ceiling
price established by passage of
A
PE
Proposition 103. The result is a
shortage of auto insurance in
California. This shortage gets
worse over time as the costs of
Pprop 103
providing insurance rise because
D0
supply shifts leftward (S1) increasing the gap between Qd and
Q
Qs (at P = Pprop 103). If Proposition
Qs
Qd
103 is defeated, no price ceiling
Q uantity of auto insurance (# of cars insured)
will be forthcoming and no
shortage will occur. The increasing costs of providing insurance will cause insurance rates to rise
(from A to B).
Price of auto insurance (dollars)
7.
8. a. Increase in the price of a complement goods causes demand to shift leftward. Movie ticket prices
fall and ticket sales fall.
b. Decrease in the price of a substitute good causes demand to shift leftward. Movie ticket prices fall
and ticket sales fall.
c. Presumably, pay-per-view movies on cable are more convenient to some consumers than going to
the movie theater, thereby changing some consumersโ tastes away from theater movies toward payper-view movies. Demand shifts leftward due to the change in tastes, and movie theater ticket prices
fall and ticket sales fall.
d. The end of the strike increases the number of movie scripts available, lowering the price producers
must pay to get a movie script. The decrease in price of an input (movie scripts) increases the supply
of movies out of Hollywood. Supply shifts rightward. Movie ticket prices fall and ticket sales rise.
e. As in part d, a decrease in the price of an input causes supply to shift rightward. Movie ticket prices
fall and ticket sales rise.
9. a. The new process causes an increase in supply, shown as a rightward shift in the supply of crude oil
curve. The rightward shift in supply of crude oil does NOT cause a surplus because the equilibrium
price of crude oil falls until quantity demanded equals quantity supplied. The market clears at the
now lower price of crude oil. No surplus arises because the lower crude price results in an increase
in quantity demanded of crude oil, which works to eliminate any surplus. The end result of the new
process is to decrease the equilibrium price of crude oil and increase the quantity of crude oil
consumed and produced in equilibrium.
b. Even in the unlikely event that no new oil deposits are ever discovered, growing worldwide demand
for crude oil would still be met. Rightward shifts in demand, supply constant, would simply drive
up the equilibrium price of crude oil. No shortage would occur unless governments impose price
ceilings on crude oil preventing its price from rising to market clearing levels.
10.
In the figure, the environmental curbs on burning wood causes supply to shift leftward from S0 to
S1. The substitution from burning wood to gas hearths is represented by the leftward shift in demand
from D0 to D1. Comparing initial equilibrium point A to B, the price of firewood has remained
unchanged while the quantity of firewood burned decreases.
Chapter 2: Demand, Supply, and Market Equilibrium
Copyright ยฉ2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
6
11.
Demand and supply both increase simultaneously. An increase in customers (N) causes demand to
shift rightward. An increase in the number of businesses in a market (F) causes supply to shift
rightward. Equilibrium output definitely increases, but the effect of the Internet on equilibrium
price is indeterminate.
12.
a. Your sketch of demand and supply should look like:
Chapter 2: Demand, Supply, and Market Equilibrium
Copyright ยฉ2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
7
b. At $5,000 per metric ton, quantity demanded is 30 metric tons per year (= 150 โ 0.024 ร 5,000)
and quantity supplied is 52 metric tons per year (= โ48 + 0.020 ร 5,000). So, the monthly rate of
inventory growth is 22 tons per month (= 52 โ 30).
c. The global market-clearing price of primary aluminum is predicted to be $4,500:
Price is currently $5,000, which is too high to clear the market and Rusal is correct to predict a fall
in aluminum prices.
Answers to Homework Exercises in Student Workbook
is positive and housing is a normal good.
1. Normal. The coefficient on M is positive. Thus
2. Substitutes. The coefficient on R is positive. Thus
are substitutes for new housing.
is positive, and three-bedroom apartments
3. Qd = 160 โ 2P
4. See the figure below:
Chapter 2: Demand, Supply, and Market Equilibrium
Copyright ยฉ2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
8
5. Yes, because an increase in a factor price should cause Qs to get smaller (i.e.,
is negative).
6. Qs = โ 40 + 2P
7. See the figure above.
8.
= $50 and
= 60
9. Yes; yes.
10. CS = .5 ร 60 ร ($80 โ $50) = $900; PS = .5 ร 60 ร ($50 โ $20) = $900; SS = $1,800
10. Qd = 140 โ 2P
11. Qs = โ 20 + 2P
12.
= $40 and
= 60
Chapter 2: Demand, Supply, and Market Equilibrium
Copyright ยฉ2020 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
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