Solution Manual For Effective Writing: A Handbook for Accountants, 11th Edition
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INSTRUCTORโS MANUAL
EFFECTIVE WRITING:
A Handbook
for Accountants
Eleventh Edition
Claire B. May, Ph.D.
Gordon S. May, Ph.D., CPA
University of Georgia, Emeritus
New York, NY
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TABLE OF CONTENTS
PART I HELPING ACCOUNTING STUDENTS TO BECOME
BETTER COMMUNICATORS …………………………………………………… 1
Motivating Students to Write Well …………………………………………………………………..4
Qualities of Effective Writing ………………………………………………………………………….5
Evaluating Studentsโ Papers ……………………………………………………………………………9
Helping Students Improve …………………………………………………………………………….13
PART II COMMUNICATION INSTRUCTION INTEGRATED
INTO AN ACCOUNTING COURSE …………………………………………. 17
Writing Assignments ……………………………………………………………………………………19
Oral Communication Skills …………………………………………………………………………..22
Interpersonal Skills ………………………………………………………………………………………23
Assigning Chapters in Effective Writing ………………………………………………………….25
PART III ACCOUNTING COMMUNICATION COURSES …….. 27
Planning the Course ……………………………………………………………………………………..29
Planning Classroom Activities ……………………………………………………………………….29
Inviting Guest Speakers to Your Class ……………………………………………………………30
Writing with Precision About Accounting ………………………………………………………30
Course Outline …………………………………………………………………………………………….31
PART IV CHAPTER COMMENTARIES …………………………………. 33
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
Chapter
1 Accountants as Communicators ……………………………………………………35
2 The Writing Process: An Overview ……………………………………………..37
3 Coherent Writing: Organizing Business Documents ……………………….43
4 A Sense of Style: Writing with Conciseness and Clarity …………………47
5 Standard English: Grammar, Punctuation, and Spelling ………………….53
6 Format for Clarity: Document Design …………………………………………..61
7 Thinking on the Job: Higher Order Thinking Skills …………………………63
8 Accounting Research …………………………………………………………………..65
9 Letters ……………………………………………………………………………………….69
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Chapter 10 Memos and Briefing Documents …………………………………………………..73
Chapter 11 Reports and Discussion Papers……………………………………………………..77
Chapter 12 E-Communication and Social Media …………………………………………….81
Chapter 13 Writing for Exams: Professional Certification and Academic Exams .83
Chapter 14 Writing for Employment: Rรฉsumรฉs and Letters of Application ………..85
Chapter 15 Writing for Publication ………………………………………………………………..87
Chapter 16 Oral Communication: Listing and Speaking …………………………………..89
PART V MASTERS FOR SLIDES AND HANDOUTS………………. 93
Effective Writing for Accountants ………………………………………………………………….95
The Writing Process ……………………………………………………………………………………..96
Planning a Paper ………………………………………………………………………………………….97
Audience Analysis ……………………………………………………………………………………….98
Coherent Organization ………………………………………………………………………………….99
Active and Passive Voice…………………………………………………………………………….100
Prepositional Phrases ………………………………………………………………………………….101
Subjects and Verbs ……………………………………………………………………………………..102
Clear Pronoun Reference …………………………………………………………………………….103
Sample Memo ……………………………………………………………………………………………104
Sample Letter …………………………………………………………………………………………….105
Guidelines for Letters and Memos ………………………………………………………………..106
Parts of a Formal Report ……………………………………………………………………………..108
Peer Review Process๏พDirections ………………………………………………………………..109
Peer Review๏พLetters, Memos, and Reports ………………………………………………….110
Peer Review Summary ………………………………………………………………………………..112
Evaluation๏พPeer Review Process ………………………………………………………………..113
Paper Evaluation ………………………………………………………………………………………..114
Paper Evaluation ………………………………………………………………………………………..115
Instructorโs Checksheet: Criteria of Effective Writing …………………………………….116
Paper Evaluation ………………………………………………………………………………………..117
Guidelines for E-mail ………………………………………………………………………………….118
Oral Presentations: Preparation…………………………………………………………………….119
Tips for Speakers ……………………………………………………………………………………….120
Oral Presentation๏พEvaluation …………………………………………………………………….121
Oral Presentations๏พPeer Evaluation …………………………………………………………….122
Intermediate Accounting; Group Project ……………………………………………………….123
Team Evaluation Form ……………………………………………………………………………….125
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To the users of this manual:
This manual was written for teachers who want to help their accounting students to become
better communicators. As a supplement to Effective Writing: A Handbook for Accountants, 11th
ed., it is intended for those who include a communication component in their accounting courses,
as well as those who teach courses in accounting communication. It will also be helpful to
instructors of business communication courses who teach sections geared for accounting
students.
The manual is divided into four main parts:
I. An introduction that should be useful for everyone. Included in Part I are such topics
as how to motivate students and how to evaluate their writing.
II. Approaches to teaching accounting communication: (1) Suggestions for accounting
instructors who are integrating communication instruction into their accounting
coursework, and (2) suggestions for teachers of accounting communication or business
communication courses.
III. Chapter commentaries, including teaching tips and solutions to exercises.
IV. Masters for making handouts or slides.
The suggestions and materials in the manual come from our many years of experience teaching
accounting students. We hope that you find the manual helpful as you encourage your students
to improve their writing, speaking, and higher order thinking skills.
If you have any questions or suggestions, please let us know. You can reach us in care of
Pearson Education, Inc.:
Pearson Education, Inc.
One Lake Street
Upper Saddle River, NJ 07458
If you would like to e-mail us directly, send your messages to the addresses below. Weโd love to
hear from you.
With all best wishes,
Gordon S. May
Claire B. May
[email protected]
[email protected]
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PART I
HELPING ACCOUNTING STUDENTS TO BECOME
BETTER COMMUNICATORS
๏ท๏ Motivating Students to Write Well
๏ท๏ Qualities of Effective Writing
๏ท๏ Evaluating Studentsโ Papers
๏ท๏ Helping Students Improve
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HELPING ACCOUNTING STUDENTS TO BECOME
BETTER COMMUNICATORS
Accounting students need to be effective communicators if they are to succeed in their
careers, yet many of them lack the communication skills they need. Our own classroom
experiences have made us aware of their deficiencies, as have comments we hear from the
professionals who hire them after graduation. Almost everyone in the field would agree that
there is a need to help our students to become better communicators, especially better writers.
Some accounting instructors take on this task of teaching writing with reluctance. After all,
the thinking goes, if other people did their jobs (especially English teachers), our students would
already know how to write. Actually, research has shown that the causes of the poor writing
skills we see are complex, and blaming any one group of people or any one institution
oversimplifies the situation. (If we need scapegoats, television, video games, and social media
are probably as good as any.) But whatever the causes of their poor writing, our students still
need help, and they need it now.
Another way to look at this dilemma, however, is the unique opportunity we have to help
accounting students to become better writers (and speakers) about accounting. Writing with
precision and clarity about accounting topics can best be taught within the context of an
accounting class, whether this class is a regular accounting course like principles or intermediate
accounting, or a special course in communication for accounting students.
Teaching writing within an accounting context offers at least two important advantages.
First, we can design our assignments so that students learn to write the kinds of documents
theyโll encounter in practice. They will thus gain practical experience and a chance to build
usable, job-related skills.
The second advantage is that students are likely to find the writing assignments we give them
meaningful, since they can see the connection between the assignments and job requirements. If
they find the assignments relevant to future job success, they may be motivated to do their best
work and to improve areas where theyโre weak.
This question of studentsโ attitudes toward their writing deserves a closer look.
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MOTIVATING STUDENTS TO WRITE WELL
If students are to improve their communication skills, they must be convinced that they will
need these skills to succeed in their careers. Our first task, then, is to convince them that
communication skills are indeed important.
There are several ways to convince them. The first chapter of Effective Writing discusses the
importance of writing and other soft skills to the successful practice of accounting. We can
reinforce what students read in Effective Writing by giving them opportunities to hear firsthand
about the importance of writing skills on the job. We can share our own professional
experiences, and we can invite speakers into the classroom to talk about the kinds of documents
entry-level accountants are expected to write. Accountants in practice make good speakers, both
recent graduates and well-established, successful professionals.
Even after students are convinced that they need to be good writers, however, there still may
be other attitude problems we need to be aware of. Many students dislike writing, and they may
even be afraid to write for fear of failure. These negative attitudes probably result from bad
experiences theyโve had in other courses, especially courses where theyโve received too much
negative feedback on their papers.
It is possible to help students overcome these self-defeating attitudes. One way is to
recognize and reward what they do reasonably well, a strategy discussed in later sections of this
manual. Another way to give them a better attitude about their writing is to stress two attributes
of the writing theyโll do in our courses:
๏ท๏ ๏ ๏ Theyโll be writing about accounting, which they both understand and find interesting.
Papers written about accounting topics should be easier for them than, say, an analysis of
a poem or a research paper for a history course. Itโs always easier to write on a subject we
feel comfortable with.
๏ท๏ ๏ ๏ Documents written for business, such as memos and letters, should be both simple and
direct. Many students will find this type of writing easier than the elaborate rhetorical
styles encouraged in some disciplines.
Yet another way to overcome studentsโ negative attitudes about writing is to emphasize
positive rather than negative feedback on their writing. One approach is to give them either a
good grade (perhaps a C or better) or no grade at all; papers receiving no grade are then revised
until they merit a decent grade (perhaps up to a C). Later sections of this manual will discuss this
strategy further.
In truth, many students are capable of writing better than they think they can, or than they are
sometimes willing to show us. The key is motivating them to put out their best effort, instead of
just the minimum needed to get by. They also must be willing to work hard to improve the areas
where they are weak. We can motivate our students to improve their writing skills, then, by
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convincing them that they need these skills for professional success, and by giving them the
encouragement they need to overcome their anxieties.
Another way to motivate students is to assign papers that simulate the kinds of documents
they will write on the job. The assignments in Effective Writing resemble writing done by
accounting professionals, with some adjustment made for the technical mastery of the students.
You may also want to design your own writing assignments to reinforce the concepts taught in
accounting coursework. The next part of the manual provides suggestions on how to design your
own assignments.
QUALITIES OF EFFECTIVE WRITING
If our students are to write effectively on the job, it makes sense that we stress the qualities of
effective business writing in our assignments. Figure 1๏ญ1 in the text summarizes the qualities
they should strive for in their writing; we should then stress these same criteria when we evaluate
their papers.
Letโs look at problems students may have incorporating these qualities into their writing and
how we can evaluate papers based on these criteria.
1. Content: Be sure that the accounting content is correct and complete. Have you
addressed all relevant accounting issues?
This criterion of effective writing means that the writer has fully analyzed the assignment
and has met the requirements for content. There is often a strong correlation between a writerโs
understanding of accounting content and the effectiveness of the writing, but this relationship
may not be apparent at first glance. In fact, a paper may be labeled as poorly written when the
real problem is that the writer didnโt understand the material being discussed. After all, no one
can write clearly about a topic that he or she doesnโt understand.
Unfortunately, many students try to disguise their lack of knowledge when they write. All
too often they have learned through experience that the โshotgun approachโ may work well on
essay exams and other assigned writing projects. Using this approach, students will write
sentences that vaguely address the issues in the assignment, inserting the correct buzzwords at
regular intervals. This strategy may work if busy instructors donโt have the time to read the
studentsโ responses carefully.
If we insist that students address the issues clearly and completely, our students will not only
become better writers, but theyโll also improve their mastery of the accounting concepts about
which they are writing. The act of writing can show the writer (and the instructor) what is
understood and what is still unclear.
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2. Critical Thinking: Using higher order thinking skills, think carefully and critically
about the issues with which youโre dealing. Anticipate questions and objections your
readers may raise.
As experienced accountants know, sometimes the solution to an accounting problem may not
be immediately obvious. In fact, sometimes an accounting problem may have more than one
plausible solution. These gray areas in accounting issues will challenge students to think
critically.
Students looking for quick answers to accounting questions may not be prepared for the
research and thinking necessary to evaluate alternative approaches. You can help them learn
these skills by discussing complex cases in class, illustrating how the issues may be regarded
from multiple perspectives. You might also have students discuss cases in small groups. Often
different students will suggest several solutions to a problem. They will learn to think critically if
they argue for and against the different solutions. The group might finally reach a consensus on
the preferred solutions, or it might acknowledge that a good argument could be made for more
than one approach.
Another problem may arise when students write memos, letters, or reports to a hypothetical
client. Especially if their recommended solution will be controversial, they may not realize the
importance of anticipating the clientโs questions and objections. Sometimes students believe they
should provide only reasons for their recommended solution, but they should also acknowledge
and respond to anticipated objections of the reader. Remind students that they will appear more
credible if they show that they have researched the issues thoroughly, considered them from all
perspectives, and thought carefully about the implications of the preferred solution.
Chapter 7 of the text will help students improve their higher order thinking skills.
3. Appropriateness for Intended Audience: Write the document with a particular reader in
mind. Check that issues are discussed on a level that the reader can understand. For
most documents, itโs better to focus on practical, explicit advice related to the case you
are discussing, rather than general accounting theory.
Unless they have had previous courses in business communication or technical writing, most
students will never have thought about the importance of reader analysis. Rather, all their papers
will be targeted to the course instructor as the primary reader. If they are to become effective
writers, however, they need to think about the needs and interests of different readers and plan
their papers accordingly. This criterion of effective writing is particularly important for
accountants, since the readers they encounter have a wide variety of interests and expertise in
accounting.
Once they start thinking about their readersโ needs, most students can adjust the technical
level and style of their documents so that they are appropriate. A bigger challenge for some of
them is to write concrete advice for the situation identified in the assignment. The focus of their
papers should be on practical, context-specific applications of accounting concepts, rather than
abstract generalizations.
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