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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
File: c02; Chapter 2: Demand and Supply
True/False
1) The demand for cosmetic surgery is more elastic than the demand for Botox treatments.
Answer: False
Response: The demand for Botox treatments is more elastic because there are more substitutes
for Botox than for cosmetic surgery.
Reference: 2.3 Price Sensitivity
Level: Easy
2) A person is willing to pay $50 per visit for physical therapy, but she pays $35 per visit. This
person receives a consumer surplus of $85 per visit.
Answer: False
Response: Consumer surplus is the difference between willingness to pay and the actual price
paid. In this case, consumer surplus is $50 – $35 = $15.
Reference: 2.1 The Demand Curve/Consumer Surplus
Level: Medium
3) The Water-Diamonds Paradox is illustrated when water, which is essential for life, trades at a
higher price than diamonds, which are not essential for life.
Answer: False
Response: The Water-Diamonds Paradox is illustrated when water, which is essential for life,
trades at a lower price than diamonds, which are not essential for life.
Reference: 2.1 The Demand Curve/The Diamonds โ Water Paradox
Level: Medium
4. Potential health benefits of eating organic versus non-organic food have been often discussed
in mass media. Though the scientific evidence of such benefits remains inconclusive, many
consumers would consider switching to organic food; however, it is priced considerably higher.
It can be projected that if the overall price level of organic foods goes down substantially, the
demand for non-organic foods will decrease.
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
Answer: True
Response: Organic and non-organic foods are substitutes. When one of the substitutes becomes
less expensive, at least some consumers will decide to switch.
Reference: 2.6 Markets: The Intersection of Demand and Supply
Level: Medium
5. Consider the following scenario. A pharmaceutical company has spent 230 million dollars
developing and testing a new drug. The company projects the total revenue from sales to be
about 850 million dollars over the course of three years after the drug approval by the Food and
Drug Administration (FDA). The company is close to the completion of the research phase,
when they learn that a competing drug has entered the market. Sales projections have been
downgraded to 150 million dollars. An investment of an additional 9 million dollars would be
required to complete the research and obtain the FDA approval, if the company decides to do so.
The cost of producing actual pills, after the research phase is complete, will be close to zero and
can be ignored for simplicity. The best advice for this company would be to abandon the
production of this drug.
Answer: False
Response: Marginal cost (MC) of completing the research is 9 million dollars, while the
projected marginal revenue (MR) is 150 million dollars. Since MR > MC, the company should
complete the research and start producing the drug. The production would still result in a loss
rather than profit, but the loss from this decision would be smaller than the loss from the
alternative decision.
Reference: 2.2 The Supply Curve/Marginal Revenue
Level: Medium
Multiple Choice
6) The market demand curve for aspirin
a) is measured at a specific time and place.
b) is comprised of all the individual demand curves.
c) is a marginal benefit curve.
d) slopes downward because the benefit from the tenth aspirin is much less than the benefit from
the first aspirin.
e) all of the above.
Answer: e
Reference: 2.1 The Demand Curve/Individual, Firm, and Market Demand Curves
Level: Easy
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
2
Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
7) Consider the following scenario. A local pharmacy puts a popular brand of over-the-counter
allergy medication, a 30-tablet pack, on sale at 30% off for a week. The quantity of that
medication sold during that week (the number of 30-tablet packs), was 27% higher than the week
before. The value of the price elasticity of demand for that allergy medication in this particular
market is ___________ and demand can be considered _____________.
a) 9/10; inelastic
b) 10/9; inelastic
c) 3%; elastic
d) 27%; elastic
e) 57%; unit elastic
Answer: a
Response: Price elasticity is the ratio of the percentage change in quantity demanded over the
percentage change in price: 27%/30% = 0.9. When the resulting percentage change in quantity
(27%) is less than the percentage change in price that caused it (30%), the demand is relatively
unresponsive to a change in price, or inelastic.
Reference: 2.3 Price Sensitivity
Level: Easy
8) A podiatrist fits about 45 patients per week with new orthotic shoe inserts. She finds that by
reducing the price of a follow-up visit from $30 to $20, the number of patients returning for a
follow-up visit increases from 15 to 25. Further reducing the price from $20 to $5 increases the
number of follow-up visits to 30.
a) Marginal revenue generated by the price reduction from $30 to $20 is -50.
b) Marginal revenue generated by the price reduction from $20 to $5 is 350.
c) In order to maximize profits, the best decision for this podiatrist is to reduce the price to $5,
as this will result in the largest increase in demand.
d) In order to maximize profits, the best decision for this podiatrist is to reduce the price to $20,
as this will result in the largest total revenue.
e) It is impossible to determine which price level would maximize profits for this podiatrist, as
information about costs is not available.
Answer: e
Response:
P
Q
30
15
20
25
5
30
TR
450
500
150
MR
50
-350
To use the profit-maximizing rule MR = MC, information about marginal costs is required.
Information about costs is not available, however.
Reference: 2.2 The Supply Curve/Marginal Revenue AND 2.6 Markets: The Intersection Of
Demand And Supply
Level: Difficult
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
9) Price elasticity measures the:
a) change in quantity per unit change in price.
b) change in price per unit change in quantity.
c) percentage change in quantity for each 1% change in price.
d) price sensitivity when quantity purchased changes.
e) quantity divided by price.
Answer: c
Reference: 2.3. Price Sensitivity.
Level: Medium
10) If my dentist decides to lower the price of teeth whitening treatments, total sales (revenues)
for treatments will go up if:
a) excess supply for teeth whitening services exists.
b) price elasticity is less than one.
c) price elasticity is greater than one.
d) excess demand for teeth whitening services exists.
e) price elasticity of demand has changed.
Answer: c
Response: Recognizing that TR = P * Q and as PโโQโ, the TRโ occurs only if quantity effect
(upward pressure on TR from Qโ) is larger than the price effect (the downward pressure on TR
from Pโ). I.e. TRโ= PโโQโ. This implies that demand should be relatively responsive to a
change in price: i.e. price elasticity is greater than one.
Reference: 2.3 Price Sensitivity/Price Elasticity and Marginal Revenue
Level: Medium
11) Price discrimination
a) is an unethical way physicians charge wealthier patients more than other patients.
b) occurs when the federal government gives fewer funds for Medicaid programs to higher
income states.
c) is easily practiced when goods and services can be purchased at lower prices and resold at
higher prices.
d) is only practiced by monopolists.
Answer: b
Reference: 2.3 Price Sensitivity/Price discrimination
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
4
Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
Level: Medium
12) Health economists observe individualsโ willingness to pay by observing not only cash
transactions, but also by observing patientsโ time spent waiting and/or pain endured to obtain
medical services. Examples of observable, non-cash prices paid by patients include all of the
following, except
a) a caretaker waits nine months for a family member to receive nursing home care.
b) a patient undergoes experimental cancer vaccine to arrest the growth of a tumor.
c) a patient pays another patient $50 to trade places in the queue at the free clinic.
d) an elderly patient waits eight hours to see a doctor for free at a famous eye clinic.
e) a morbidly obese patient must undergo six months of nutrition counseling prior to undergoing
surgery to induce weight loss.
Answer: c
Response: Option (c) is rather an example of money (cash) price.
Reference: 2.4 Is Money the Only Price?
Level: Easy
13) A supply curve does all the following, except
a) uses the Ceteris Paribus assumption.
b) holds constant time, place, income, cost of inputs, cost of substitutes, and suppliersโ
expectations about future prices.
c) shows quantity producers are willing and able to supply at each price.
d) shows consumersโ marginal benefit for each unit produced.
e) shows suppliersโ marginal cost of each unit produced.
Answer: d
Response: Option (d) is the only option that does not refer to a supply curve, but rather refers to a
demand curve.
Reference: 2.2 The Supply Curve AND 2.5 Inputs and Production Functions
Level: Easy
14) Consider the following scenario. A pharmaceutical company has spent 230 million dollars
developing and testing a new drug. The company projects the total revenue from sales to be
about 850 million dollars over the course of three years after the drug approval by the FDA. The
company is close to the completion of the research phase, when they learn that a competing drug
has entered the market. Sales projections have been downgraded to 150 million dollars. An
investment of an additional 9 million dollars would be required to complete the research and
obtain the FDA approval, if the company decides to do so. The cost of producing actual pills,
after the research phase is complete, will be close to zero and can be ignored for simplicity. The
company should complete the research and launch production of this drug only if the required
additional investment does not exceed
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
5
Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
a) 3 million dollars.
b) 9 million dollars.
c) 150 million dollars.
d) 230 million dollars.
e) 850 million dollars.
Answer: c
Response: Current marginal cost (MC) of completing the research is 9 million dollars, while the
projected marginal revenue (MR) is 150 million dollars. The decision to complete the research
and launch production of this drug will take place only if MC < MR = 150 million dollars.
Reference: 2.2 The Supply Curve/Marginal Revenue
Level: Medium
15) The Principle of Diminishing Marginal Returns means
a) the more a good is consumed, the lower the average benefit from consumption.
b) the more of a good that is produced, the greater the benefit of the last good to the supplier.
c) the less of a good that is produced, the greater the average productivity of inputs.
d) The more of a good that is produced, the lower the productivity of the last input to
production.
e) the more of a good that is produced, the greater the marginal productivity of the last input.
Answer: d
Reference: 2.5 Inputs and Production Functions/Marginal Productivity
Level: Medium
16) Scientific evidence suggests that nurse practitioners (NPs) and physician assistants (PAs)
can be considered as substitutes in providing many types of medical care. When hospitals take
hiring decisions, the โpriceโ (i.e. salaries) they have to pay for a new NP versus a new PA is one
of the deciding factors. If PAsโ salaries have grown substantially during the last 6 months, while
there has been no change in the NPsโ salaries, what would happen in the market for nurse
practitionersโ services?
a) Supply of NPs to hospitals will increase.
b) Supply of NPs to hospitals will decrease.
c) Hospitalsโ demand for NPs will increase.
d) Hospitalsโ demand for NPs will decrease.
e) The increase in the salaries of PAs should have no effect on hospitalsโ demand for or supply
of nurse practitionersโ services.
Answer: c
Response: When one of the substitutable types of labor (PAs) becomes more expensive, the
alternative type of labor (NPs) becomes relatively less expensive, even if its dollar price does not
change. Employers will be hiring less PAs and more NPs.
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
Reference: 2.5 Inputs and Production Functions/Marginal Productivity
Level: Difficult
17) The production of health can be viewed as a function of several inputs. Empirical evidence
suggests that
a) medical care is the most important input to health outcomes in the past 150 years.
b) environmental, heredity and per capita income are more important factors than medical care
in improving health outcomes in the past 150 years.
c) increased health care spending in the U.S. is possible without transferring scarce resources
away from other areas.
d) individuals have little control over personal choices such as exercising and avoiding smoking
cigarettes.
e) the demand for health is a derived demand.
Answer: b
Reference: 2.8 Determinants of Health
Level: Easy
18) Listed below are possible ways to improve the nationโs health status, except
a) increasing spending on medical care.
b) relaxing the environmental pollution standards.
c) paying for college education for children from low income families.
d) incentivizing consumers to participate in wellness programs, such as weight-loss plans.
e) provide government rebates to consumers for purchasing environmentally friendly vehicles.
Answer: b
Response: Option (b) is the only option that will not improve the nationโs health status.
Reference: 2.8 Determinants of Health
Level: Medium
19) The need for medical care and the demand for medical care
a) are never the same.
b) depend on the perspective of physicians, patients, and third party payers.
c) are the same when third party payers, such as insurance companies, agree to pay for the
services doctors recommend.
d) can both be limited by government action.
e) can both be limited by increased income.
Answer: b
Reference: 2.7 Need versus Demand
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
7
Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
Level: Easy
20) Achieving economic efficiency in the market for hospital emergency room services differs
from the perfectly competitive model because:
a) making dynamic technological advances means that some current efficiency must be
sacrificed.
b) management of personnel and technological inputs must be made in the face of certainty
about medical outcomes.
c) issues of access to services only matter in the perfectly competitive model.
d) demand for emergency room care is highly elastic.
e) cost minimization efforts might conflict with broader societal goals of compassion and
palliative care in the emergency room.
Answer: e
Reference: 2.9 Efficiency AND 1.1 What is Economics/Terms of Trade
Level: Difficult
Fill-in-the-Blank
21) Professional evaluations are required to assess an individual patientโs _______ for medical
care while observations of _______ enable economists to determine a demand curve for medical
care services.
Answer: need; behavior
Reference: 2.1 The Demand Curve
Level: Easy
22) Despite the empirical evidence that _______ is not the most important determinant of an
individualโs health, much of the focus of health economics studies is concentrated on _______
because individuals have very little control over other inputs to health such as _______.
Answer: medical care; medical care; [genetics, environment, childhood, nutrition/lifestyle,
biological limits]
Reference: 2.8 Determinants of Health
Level: Medium
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
23) Costs to individuals such as pain, risk of death and time spent waiting for a procedure are
considered _______ of a treatment to patients and provide no benefit to health care providers.
Answer: non-cash/non-monetary costs
Reference: 2.4 Is Money the Only Price?
Level: Easy
24) A physician takes a 20 hour per week position at the local hospital. She has two preschool
age children and regularly turns down overtime work at $250 per hour. Economists calculate the
opportunity cost of one hour of time spent outside work as equal to a minimum of _______ per
hour.
Answer: $250
Reference: 2.4 Is Money the Only Price?
Level: Easy
25) A physical therapy treatment can use a high tech machine to massage patients or a certified
massage therapist. If the cost of the machine per unit of service is $100 and the cost of the
therapist per unit of service is $50, then the health care provider faces a trade-off of _______
units of labor for each _______ unit of capital.
Answer: 2; 1
Reference: 2.5 Inputs and Production Functions/Marginal Productivity
Level: Medium
Essay
26) Why is it easier to measure the effects of smoking on individualโs health than it is to
measure the effects of anti-smoking campaigns on health? Be sure to discuss the idea of medical
care as derived demand.
Answer: We can measure the number of deaths attributable to lung cancer and other diseases
which have been conclusively linked to cigarette smoking. We can measure the dollars spent on
treating such cancers. It is relatively easier to measure the dollars spent on anti-smoking
advertising campaigns than it is to measure improvements in the quality of life for those who live
longer, healthier lives because they do not smoke. Recognizing that the demand for services to
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
treat emphysema or lung cancer is really a derived demand for health, points to the production of
health as having several inputs: behavioral choices when one is healthy, plus a choice of medical
care when one is sick.
Reference: 2.7 Need versus Demand/The Demand for Medical Care is Derived Demand AND
2.8. Determinants of Health
Level: Medium
27) Use the concepts of management and economic efficiency to explain why a hospital does
not charge more for an MRI performed during an emergency room visit than it does for an MRI
performed on a scheduled basis.
Answer: Management of labor and capital means that managers must interpret economic rules
for maximizing profit into behavioral norms. Emergency care represents an inelastic demand. If
a person is facing uncertainty in a life or death situation, her demand for a service such as an
MRI will be highly inelastic. A profit maximizing firm, following economic theory, would be
rational to increase the price of the service; however, most hospital patients would consider it
distasteful to pay more for an emergency room service than for a regularly scheduled service
such as the MRI under such circumstances.
Reference: 2.3 Price Sensitivity/Price discrimination AND 2.9 Efficiency
Level: Difficult
28) Explain why purchasing an eye examination and a new pair of eyeglasses is much closer to
the ceteris paribus assumptions of a perfectly competitive market than the purchase of an
appendectomy.
Answer: The purchase of eyeglasses is less likely to be covered by third party payers. The price
for a patient without insurance for eyeglasses will be very close to the price for a patient with
insurance. For a person buying eyeglasses, the need and the purchase are generally not
emergencies. For a person undergoing an appendectomy, the procedure is generally brought on
by an emergency attack of appendicitis. The surgery to remove the appendix will be more likely
to be covered by a third party payer. While a person may have very strong preferences about
which type of glasses to choose, a person is less likely to care about the specifics of the surgery
in the emergency situation.
Reference: 2.1. Demand Curve/Ceteris Paribus AND 2.7 Need versus Demand/The Demand for
Health: What Makes Medical Care Different
Level: Medium
29) Licensure of physicians means that to some extent, the supply of physicians can be viewed
as a vertical line. Explain what this means for the price of physician services. Which factors
might change the shape and position of the supply curve for physicians over time?
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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Getzenโs Health Economics and Financing – Fifth Edition
Test Bank
Answer: This means that, absent any other outside factors such as third party payers, physicians
have monopoly power over prices. Since the government has influence over Medicare and
Medicaid payments to physicians, this effect is softened; however, efforts to reduce payments to
physicians for Medicare and Medicaid have been overturned in the congress. One of the ways to
increase the supply of physicians is to increase the number of physicians trained at institutions
outside the U.S. Also, allowing physician assistants or nurse practitioners to perform services
traditionally reserved for physicians might change the supply curve for physicians as well.
Reference: 2.6 Markets: The Intersection of Demand and Supply
Level: Medium
30) The number of large US employers offering wellness programs to their employees has been
steadily increasing over the years. Weight management, nutrition, fitness, and/or other wellness
initiatives are now being offered by more than half of such employers. Use the concept of
determinants of health to discuss the reasoning behind this trend. What do the employers expect
to gain from this additional expense? Compare short-run versus long-run gains, private versus
societal gains.
Answer: An opportunity to participate in wellness programs at no cost provides an incentive for
many employees to lead a healthier lifestyle and to ultimately improve their health. Employers
realize that many costly diseases are cheaper to prevent than to treat. As a result, employeesโ
healthcare costs decline. Such a reduction may not be immediate though, as it takes on average
about three years for employers to see cost-savings. Thus most of the gains are in the long-run.
Also there is a certain probability that a part of those long-run savings will be transferred
elsewhere if any of the now-healthier employees quit. Employerโs gain may be less than societal
gain in that case. As more and more employers implement such programs, however, the
employersโ concerns about transferring a portion of that gain to the society become less relevant.
Reference: 2.8 Determinants of Health
Level: Difficult
Chapter 2
Copyright ยฉ 2013 John Wiley & Sons, Inc.
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